This example, which is more detailed than the previous one, uses PROC TRANSREG to perform a metric conjoint analysis of tire preference data. Conjoint analysis can be used to decompose preference ...

This article is more than 6 years old. The two terms data analysis and data visualization seem to have become synonymous in everyday language in the wider data community. Numerous job adverts ...

But this time, they opted for a different approach—a data-driven technique known as conjoint analysis. Conjoint analysis, a ...