Take data strategy, for example—a key building block of AI adoption. The vast majority (85%) of companies developing AI today say they have an AI data strategy in place, but more than half also ...

A unified customer view is the cornerstone of a first-party data strategy. Without it, the building blocks for improved customer experience simply won’t exist. You will need to rethink the ...

The challenge is multifaceted: Touching sensitive data raises compliance questions while discovering skills gaps and a lack of strategy requires ... here are nine building blocks that can help ...

Implementing a successful CRM strategy in ... segment centralized data. Merchants also must support a well-designed loyalty program. To learn more about CRM success, fill out the form below to ...