The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...

The steps taken during the business research process are effective only if the company uses them to develop marketing strategies. Also, business research is a constant endeavor. Technologies ...

Given the vast data volume, categorizing into internal data (sales, financial, employee, operational, CRM) and external data (market research, government reports, social media) is prudent.

A modern healthcare data infrastructure can help you unify operations, boost patient care and drive innovation—if you build ...

A new tool—seen as the Google Earth for genomics—will transform how scientists visualize and analyze genomic data, advancing ...

In a DATA step, you can create a SAS data set, which can be a SAS data file or a SAS data view. The DATA step uses input from raw data, remote access, assignment statements, or SAS data sets. The DATA ...

If your company needs high-performance computing for its big data, an in-house operation might work best. Here's what you need to know, including how high-performance computing and Hadoop differ.