Examples of a Market Segmentation Profile. Small businesses can gain a competitive edge by focusing their marketing efforts on specific segments of the market instead of trying to appeal to everyone.

David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog. Customer segmentation means categorizing ...

Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

There is a need for brands to reevaluate their customer segmentation strategies and how they build segment profiles. Newsletters Games Share a News Tip. Featured. Featured. Breaking News.