As companies increasingly rely on every customer action as a data ... play a role in traditional audience analysis as well. However, behavioral segmentation offers greater audience context by ...

Companies use a variety of strategies or approaches to define the prototypical customer. A common method is demographic segmentation ... customer is a vital... Analysis of market segments falls ...

Customer segmentation analysis helps companies to understand and influence the buying preferences of their customers. A robust customer segmentation analysis can help businesses gain actionable ...