Critical to a marketer’s ability to do true data-driven, customer-centric performance campaigns is the need for high quality, or clean data. This article is part of a 4 part series on customer ...

A customer data platform (CDP) is a software solution that compiles first-party data from multiple sources: communication channels, tools/platforms, systems, and data streams. The resulting central ...

A customer data platform (CDP) delivers a 360-degree customer profile by integrating data from various touchpoints. Enhanced personalization. CDPs empower businesses to create marketing campaigns ...

The Global Customer Data Platform Market was valued at USD 1.56 billion in 2021 and is expected to register a CAGR of 27.41% over the forecast period (2022 - 2027) ...

Customer.io is a leading, multi-product Customer Engagement Platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, SMS ...

A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...

GrowthLoop Brings Generative AI To Its Customer Data Platform. By Victoria McNally. Tuesday, September 24th, 2024 – 9:05 am. SHARE: If anyone’s sick of hearing about data silos, it’s marketers. But ...

Hightouch, a data activation platform for sales and marketing teams, has raised $80 million in Series C funding. Sapphire Ventures led the round, which values Hightouch at $1.2 billion.

New York-based Simon Data, a customer data platform (CDP) provider that mobilizes data assets and helps enterprises personalize end-user experiences, today announced $54 million in a series D ...

Australian energy provider AGL Energy (AGL) has partnered with Microsoft to deploy an innovative, cloud-powered data platform that enables AGL to provide Consumer Data Right services to consumers, in ...