A customer data platform (CDP) is a software solution that compiles first-party data from multiple sources: communication channels, tools/platforms, systems, and data streams. The resulting central ...

A customer data platform (CDP) delivers a 360-degree customer profile by integrating data from various touchpoints. Enhanced personalization. CDPs empower businesses to create marketing campaigns ...

The Global Customer Data Platform Market was valued at USD 1.56 billion in 2021 and is expected to register a CAGR of 27.41% over the forecast period (2022 - 2027) ...

Customer.io is a leading, multi-product Customer Engagement Platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, SMS ...

A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...

GrowthLoop Brings Generative AI To Its Customer Data Platform. By Victoria McNally. Tuesday, September 24th, 2024 – 9:05 am. SHARE: If anyone’s sick of hearing about data silos, it’s marketers. But ...

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational ...

Adobe has unveiled a generative AI (genAI) assistant for Adobe Experience Platform (AEP) apps, a conversational interface that the company said would simplify access to customer experience data ...

Hightouch, a data activation platform for sales and marketing teams, has raised $80 million in Series C funding. Sapphire Ventures led the round, which values Hightouch at $1.2 billion.

New York-based Simon Data, a customer data platform (CDP) provider that mobilizes data assets and helps enterprises personalize end-user experiences, today announced $54 million in a series D ...