Ad Agency Hype Chasing Has Led To Creativity's Demotion
Adhering to a process ultimately takes away your ability as a creative to surprise clients with your work. Typically, the strategies are clear (there is a box to stay in, but not a predetermined path ...
Campaign US12d
Gen AI will have a profound impact on agency business models
But gen AI challenges this model. That is, because BAU work can be templated, generated by junior staff, without much ...
Two weeks after leaving White House, former President Joe Biden signs with talent agency
The Los Angeles-based Creative Artists Agency announced on Monday that it's representing Biden. The agency also represents ...
Campaign US6d
Pitch perfect? Campaign survey reveals agencies’ biggest frustrations in the pitch process
On the other hand, proponents of client-run pitches value the opportunity for direct interaction. They see it as a chance to ...