Coolers, ice chests—whatever you call them, every adventurous person needs a good one. The best coolers come in many styles ...

Yeti's latest is a reimagining of the previously released Roadie, an upright-style cooler taller ... puncture-proof wheels and telescoping handle. And while they may not seem like much, this ...

Yeti hard coolers are known for their toughness ... The durable, puncture-resistant wheels on the Roadie 48 seem like a ...

In the higher stakes game of premium coolers, YETI’s products sit right in the ... of heavy metal into the backcountry, and (lacking wheels) it will not cross more than a hundred yards of ...

But you can get a comparably-sized cooler from legacy brands like Coleman and Igloo for around $40. Why are YETI coolers so expensive? There are two pretty simple answers: technology and marketing.