Search Engine Land » PPC » Twitter has launched new and improved Pixel, Conversion API, and App Purchase Optimizations Share Twitter announced that they’ve launched three new and improved ...

But for the last few years, Facebook has been refining its conversion tracking technology to help give advertisers a clearer sense of its contribution. Facebook evolved what used to be called its ...

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report on Wednesday. Together, these two products allow ...

Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers ...

Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation ...