With this in mind, managers know that it’s important to know consumers and their decision making process the best they can, so that their marketing strategies achieve the desired levels of success.

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel ...

He studies the impact of changing confidence on consumer decision-making and advises investors, businesses and policymakers. He coined the term “K-shaped recovery" to describe the pandemic's ...

Businesses and consumers use different decision-making processes when buying goods ... Marketing is the entire process... How to Make Someone Stop Showing Up on Your Facebook Newsfeed.

The study focuses exclusively on Saudi shoppers. Part of an international research project by OMD Worldwide on consumers' decision-making process for purchases across a wide range of products and ...

The Boulder Summer Conference in Consumer Financial Decision Making is the premier international forum for interdisciplinary research on how consumers make financial decisions. This unique conference ...