You have undoubtedly heard about the important role a customer data platform (CDP) plays in creating customer-centric marketing, sales and customer service within your organization. With the ...

Customer expectations are rising as data privacy demands are growing more complex. A first-party data strategy can help you navigate between the two.

Radiant Advisors' John O'Brien explained modern data architecture at Data Summit Connect Fall 2020, presented by DBTA and Big Data Quarterly. There are a lot of components to a modern data ...