But most of the questions I've gotten about the coming Microsoft ERP/CRM mashup made for the cloud ... is what the "Common Data Model" is that is at the heart of Dynamics 365.

In 2016, when Microsoft announced its makeover of its CRM and ERP strategy in the form of Dynamics 365, officials started talking up the Common Data Model (CDM), which was the heart of those services.

Sonoco realized that it needed to have a single, global CRM solution with both a common process and common data model that allowed for a 360-degree view of each account, allowing reps to ...

Case in point is this post from Kjell-Sverre Jerijærvi who points out the need and the notion of a common or Canonical "Data" Model. "An important topic when designin Lately I’ve been hearing a ...