It's leaving participants (including the test developer and his spouse) divided. Color perception is different for all of us.

Some believe the month you were born can be connected to a special color that reflects an aspect of your personality. This playful test ties your birthday to a unique hue that reflects your vibe. It’s ...

Given below is an online color blind test to know whether you suffer from color vision deficiency or not. This Color vision testing is based on the Ishihara Test for color blindness. Color blindness ...

Othman Laraki, the chief executive of Color, is tired of having his company pigeonholed. Often grouped into the broader personal-DNA-testing space with 23andMe and Ancestry, the company formerly ...

Color perception is a fascinating puzzle in psychology and neuroscience. How do people experience color, and is that experience the same for everyone? Scientists have long debated the relationship ...