It’s been more than seven years since Coca-Cola discontinued its My Coke Rewards ... jointly agreeing to dismiss the case.
The suits were consolidated into one case in Ohio, which reached a $1.2 million agreement with Coca-Cola in July to settle the claims that the drink is marketed in a misleading fashion.
Coca-Cola FEMSA (KOF) offers a rare buying opportunity with a strong market position, growth potential, and attractive ...
Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...
Suppose Coke cannot get a foreign tax credit abroad on the royalty deemed to exist in Israel? Pepsi Cola apparently lost a similar case in Australia . What can other exporters of branded products ...
The move could have big repercussions for the beverage industry. Lobbyists for Coke and its biggest rivals are pressing their case on Capitol Hill, highlighting the fact that the soda companies ...
King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.) ...
Share a Coke has been one of Coca-Cola’s most successful summer ... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the ...
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...