Made by: General Mills Basic 4 was marketed as ... which he crumbled up and ground into "nuts" in a coffee grinder. That was ...

You'd be a cotton-headed ninny muggins not to buy this new Elf-inspired cereal! With the holiday season around the corner, General Mills is releasing a new and limited-edition cereal inspired by ...

Have you ever imagined you would be eating pizza-flavored cereal? That can be a ... they have presented in the past are: General Mills x Victor Allen’s Coffee created a Cinnamon Toast Crunch ...

General Mills shares are falling in premarket trading Wednesday after the cereal giant issued a downbeat outlook and posted quarterly sales that undershot forecasts.

Cereal has been slowly losing favor on US breakfast tables, but General Mills will remain a share leader in the $11 billion market, which continues to be an important category for retailers.

After a report was released on Wednesday claiming that popular cereals like Cheerios and ... chemical that has been linked to cancer, General Mills is coming to their own defense.

The gaming app will contain characters from General Mills? monster cereals just in time for the Halloween season, showcasing an effort to build brand awareness and create a mobile experience for ...