Fashion buying and merchandising are essential aspects of the fashion industry that involve understanding consumer needs, trends, and forecasting future demand for your specific market. The fashion ...

Event merchandising has evolved beyond simple giveaways—it has become a crucial part of branding, engagement, and revenue generation. Whether at music festivals, corporate conferences, sports events, ...

Foster School of Business third-year students Jackson Fay and Daniel Molnar, have developed an influencer merchandising ...