I'd been using a Chilly's water bottle since 2019 and it was starting to look... haggard. There are only so many times people can say, "How'd you drop your bottle so often that it looks like that?" ...
No beanstalk falling to the ground. The truth is, there are other ways for challenger brands to win. And this is one of them. A brand that embraced its enemy with empathy, instead of hostility. A ...
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