Carl Gustav Jung ... who primarily focused on unconscious desires and repression, Jung expanded the field of psychology by introducing concepts like the collective unconscious, archetypes ...

Today, archetypal psychology is not only used in therapy but also in areas like coaching or corporate branding. When working with his patients and delving into human mythology, Carl Jung developed ...

Jung fully divorced himself from psychoanalysis, effectively founding his school of analytic psychology. In 1921, he became internationally recognized after the publication of Psychological Types .