As connected TV (CTV) consumption continues to rise, advertisers have a unique opportunity to engage high-intent shoppers at ...

CTV’s true value isn’t always obvious. Learn how to track its hidden impact on paid search, social and even in-store sales.

A startup that launched last year called Dealer Stream aims to help dealerships manage and execute their CTV marketing strategies.

We were there for the beginning of being able to do targeted advertising across CTV -– there was no scale, geo targeting or contextual. Pretty much every major ad-tech platform built their ...

Avoiding those types of formats will be critical for attracting game players to the platform, he added ... VP Nicolle Pangis disclosed during the Cynopsis and AdExchanger CTV Connect event in New York ...

As a result, the advertising landscape in India is undergoing a significant transformation, with CTV emerging as a key platform for brands to engage with their target audiences. By providing ...