Commissions do not affect our editors' opinions or evaluations. There are four types of customer relationship management (CRM) data: quantitative, qualitative, descriptive and identity.

Recording, aggregating and managing all this data, however, is a hefty task. That’s why companies so often turn to integrated customer relationship management (CRM) systems to centralize other ...

McDermott says the CRM database can be mined to identify the biggest customers, the least profitable customers and the most productive salespeople, for example. In the future, Foremost is likely ...