Burger King is ringing in the holidays with a unique new way for consumers to get a free burger – by bringing in an unwanted Christmas gift. The campaign is called Whopper Exchange. It is an ...

Goal 1: Improve food quality perception of Burger King's food. Goal 2: Increase consideration. Goal 3: Increase Whopper sales. Goal 4: As McDonalds outspends BK with 3x as much ...

The Whopper carries a heavy load for Burger King. While McDonald's has nearly 20 $1 billion menu items, Burger King only has ...

The catchy "Whopper Whopper" jingle from Burger King's ad campaign is sung by Brooklyn artist Will Crown from Crown and The M.O.B. Crown has experience in commercial jingles and has previously ...

and the controversial Burger King campaign has scooped three Grand Prix prizes Ingo Stockholm, David Miami and Publicis are taking home big wins in PR, Print and Film for the Moldy Whopper campaign – ...

Yet Burger King France has given it a go with its Le Whopper de la Quarantaine poster campaign, aka the Quarantine Whopper, which shows a poster of neatly organised, shop-bought ingredients that fans ...

The new menu item is available at participating Burger King locations nationwide, following last year's Million Dollar ...

According to newly instated RBI CEO Jose Cil, Burger King's 'Whopper Detour' promotion netted the company 1.5 million new app downloads over the course of the marketing campaign. Burger King was ...

It's no wonder: most fast food is full of additives. In a category low on trust, Burger King fares worse. Our food quality perception scores are low–and if people don't feel good about our food, they ...