How Brands Can Leverage Internal Agencies For A Competitive Edge
But how can companies maximize the potential of an internal agency? Let’s explore the key benefits and strategies for success ...
LG Looks To Further Build Its Global Brand
The article outlines LG's new global strategy as a smart life solutions company. Vice President Hyoeun Kim discussed to ...
Why Brands Should Avoid Using the Catchy Nicknames Consumers Give Them
People like to create nicknames like Tarzhay and Mickey D’s for brands they love. But that doesn’t mean companies should use them in marketing.
Community helps drive brand loyalty, according to research
However, according to research in the International Journal ... the impact on building long-term brand loyalty. Sohail Ahmad ...
March Drama Actor Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors! The rankings ...
The playbook for luxury fashion marketing has evolved — 6 strategies can help brands survive the industry's slowdown
Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed amid economic headwinds.
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Three in five Australians use social media for brand research
Social media’s role in brand discovery and research Social media is now a key touchpoint in the path to purchase. More than 58% of Australians now turn to social media for brand and product ...
March Singer Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers! The rankings were ...
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Beck’s opens brand distribution, research facility in Salina
WICHITA, Kan. (KWCH) - An Indiana-based company has expanded into Kansas. Beck’s is the largest family-owned retail seed company and the third-largest seed brand in the U.S. The company now has ...