"Mountain Dew is reclaiming the mountain with a new logo and visual identity that is synonymous with adventure" ...

Leo Messi and Adidas are linked together as much as any athlete and brand in professional sports. So it makes perfect sense ...

Logo design is an essential part of building a strong brand identity. It’s more than just a visual element — it’s a ...

Every Major Luxury Car Brand Ranked Worst To Best The Car That Plucked The Name Lexus Out Of Obscurity The origin of Lexus ...

Peoria Rivermen hockey will change its name and logo to Peoria Spirits for the annual one-game re-brand night on Feb. 28, ...

Mountain Dew, which has been going by "Mtn Dew" since 2009, is refreshing its entire brand identity by revisiting its past — ...

A tiny variation in the watchmaker’s famed coronet can send a timepiece’s value skyrocketing. Here are our favourite quirky ...

The New York Islanders have a brand on their jersey for the first time in their club's history. On Thursday morning, ahead of ...

From the start and continuing through these interviews, JLR executives have been loathe to admit Land Rover has been ...

T.S. Baby, a veteran of the handloom industry, said the unique identification logo and name would help the products from ...

By Hailey Salvian, Shayna Goldman and Sean Gentille We waited more than a year for proper PWHL nicknames and logos. Now that we have them, courtesy of Monday’s official unveiling, we’re not going to ...

“Jeopardy!” fans were stunned when none of the contestants were able to guess the Final Jeopardy clue. During Monday night’s ...