The brand has spawned immersive experiences, books, podcasts, toys, albums, clothing, homeware, themed hotel rooms, Facebook ...

Bluey and Bingo have lots of toys, but their favorite activity is slipping into character for various invented games with their father, Bandit, and their mother, Chilli. The girls, for instance ...

"Bluey" is centered around a family of four blue heeler dogs: Bandit and Chilli are the parents, Bingo and Bluey are sisters, and the titular Bluey is 6 years old when the series begins.