Two women have gone viral for sharing their thoughts on the term after reclaiming their natural color. Bunny Hedaya, 34, an influencer and content creator, had blond hair as a young child, but it ...

Coyle, from Chicago, had six inches cut off from her long blonde hair, dyeing it back to her natural brown color—a look she hadn't sported in years. Nervous, yet excited, the 25-year-old filmed the ...