Musical icon Beyoncé has expanded her empire far beyond the stage, like with her brand lines BeyGOOD and IVY PARK. On February 20, she'll be launching Cécred, a hair product brand titled with a ...

Beyoncé's Cécred hair care line will be ... its fermented rice and rose protein ritual, and restoring hair and edge drops. Ulta is the largest beauty retailer in the U.S., and this is ...

Beyonce then showed how she uses Cécred's shampoo, conditioner, and rice treatment on her hair, while playfully shutting down critics. "The stigma and misconception is that people that wear wigs ...