A new study introduces choice engineering ... model called CATIE (Contingent Average, Trend, Inertia, and Exploration), designed by Dr. Ori Plonsky together with Prof. Ido Erev from the Technion. The ...

Nir Eyal: To me, behavior engineering is the applied science of ... Eyal: There are many companies in the Valley who exemplify the “Hook Model” well. These are the usual suspects one might ...