Roblox may not match the hit "Baby Yoda" character toy sales anytime soon, but it's a good start. A NERF game on the Roblox platform could be a fantastic marketing move too.

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This philosophy is continuing in the toy range, the product of a partnership with toy manufacturer Jazwares, with an initial range of more than 40 characters taken directly from user-generated games ...

Roblox has teamed with toy maker Jazwares to create 40 different toys based on popular characters in Roblox user-generated games. The toys will debut at leading retailers in February.

Roblox’s CEO and co-founder, David Baszucki, said, “Over the past 10 years, we have helped power the imagination of over 44 million Roblox fans across the globe.

Roblox gift cards are seen at a store in Krakow, Poland on July 5, 2023. (Photo by Jakub Porzycki/NurPhoto via Getty Images) ... Jim Silver, editor-in-chief of toy reviews site TTPM, ...

Roblox may not match the hit "Baby Yoda" character toy sales anytime soon, but it's a good start. A NERF game on the Roblox platform could be a fantastic marketing move too.