We like to think of poppers as lures that get slammed when a fish commits, but even big bass will come up and daintily nip that dressed hook thinking it’s a bug. Likewise, even smaller species like ...

The U.S. Postal Service (USPS) dedicated a vibrant new series of Forever stamps celebrating Freshwater Fishing Lures on March ...

Anglers in pursuit of striped bass face an almost overwhelming choice of lures to catch them. But, you only need a few lures to reliably catch stripers. In fact, you might be a bit underwhelmed if you ...

Check out the top-producing bass lures used by the best anglers in the 2025 Bassmaster Elite at St. Johns River, Florida. Although the Bassmaster Elite Series fished out of Palatka, Florida just ...