F inding the best bass fishing lure isn’t just about picking the flashiest option on the shelf. It’s about finding something ...

Discover the best lures, fishing tactics, and tournament insights for bass fishing on the St. Johns River in February 2025.

One exception is Creme Lure, the originator of the soft plastic lure ... during what could be called the first heyday of sport bass fishing. In 1948 Shreveport fisherman Holmes Thurmond introduced ...