To support B2B’s more complex transactions and sales processes, B2B ecommerce websites also tend to be more complex than B2C ecommerce platforms. They typically need to support capabilities like ...

Research finds that B2C websites that load in one second or less have conversion rates three times higher than those that load in five seconds or more. Conversion rates are 2.5 times higher for ...

Because organic search is the primary driver of Web traffic to B2B and B2C websites, it's clear that SEO should be a central strategy in your content marketing efforts. And because Google controls ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

The term was coined by Brian Dean, an SEO expert and author at Backlinko. Today, marketers have a few definitions for it: Power pages aren't for B2C websites only. B2B marketers, too, can benefit from ...