Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

In the 20th century, states and regions chased business. Now they’re chasing people, but attraction strategies haven’t caught up.

Are you struggling to generate consistent, high-quality leads for your business? With so many strategies out there, it can be overwhelming to determine which method will bring you the best results. If ...

Think like a B2C brand. “Your audience isn’t just ... It should fuel your marketing for the long term.” Authenticity beats traditional endorsements. GoDaddy didn’t pay Goggins to pretend ...

To help brands utilize email more effectively, the “2025 Marketing benchmark report” reveals key insights, including: Email engagement rises when brands personalize based on preferences and behaviors.

Klaviyo, established in 2012 by Andrew Bialecki and Ed Hallen, is headquartered in Boston, Massachusetts. The platform specializes in marketing automation solutions tailored for B2C, focusing on email ...

Mach Conferences and Events Limited is introducing its first B2C Religious Tourism Package for the Maha Kumbh Mela. With an overwhelming response, the company plans to expand its Religious Tourism ...