Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...

In the 20th century, states and regions chased business. Now they’re chasing people, but attraction strategies haven’t caught up.

Are you struggling to generate consistent, high-quality leads for your business? With so many strategies out there, it can be overwhelming to determine which method will bring you the best results. If ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

To help brands utilize email more effectively, the “2025 Marketing benchmark report” reveals key insights, including: Email engagement rises when brands personalize based on preferences and behaviors.

Think like a B2C brand. “Your audience isn’t just ... It should fuel your marketing for the long term.” Authenticity beats traditional endorsements. GoDaddy didn’t pay Goggins to pretend ...

he decided to focus on B2B marketing because it is significantly more text heavy than B2C marketing, which made it a more natural choice for a generative AI approach. Tofu’s team consulted more ...

Klaviyo, established in 2012 by Andrew Bialecki and Ed Hallen, is headquartered in Boston, Massachusetts. The platform specializes in marketing automation solutions tailored for B2C, focusing on email ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...