Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

The report was based on data from content posted by 213 leading B2C brands on Instagram, Pinterest, LinkedIn, Facebook, and Twitter between January 1, 2015 and October 31, 2015. The data set included ...

To help brands utilize email more effectively, the “2025 Marketing benchmark report” reveals key insights, including: Email engagement rises when brands personalize based on preferences and behaviors.

But what makes GoDaddy’s approach even more interesting is that, at its core, it’s a B2B brand behaving like a B2C brand. While most business-to-business companies focus on functional ...

Most CRMs were designed for B2B sales cycles, not the fast-moving, high-volume world of B2C. Consumer brands today juggle 16+ disconnected tools, making it nearly impossible to get a complete view ...

high-volume world of B2C. Consumer brands today juggle 16+ disconnected tools, making it nearly impossible to get a complete view of their customers and deliver the personalized, frictionless ...