Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

Are you struggling to generate consistent, high-quality leads for your business? With so many strategies out there, it can be overwhelming to determine which method will bring you the best results. If ...

In the 20th century, states and regions chased business. Now they’re chasing people, but attraction strategies haven’t caught up.

Contend, a legal tech startup leveraging genAI to provide affordable online legal support to consumers, has gained pre-Seed ...

But what makes GoDaddy’s approach even more interesting is that, at its core, it’s a B2B brand behaving like a B2C brand. While most business-to-business companies focus on functional ...

When Anisha Oberoi launched Secret Skin in 2020 as “an impact-driven platform for sustainable beauty and skincare brands from ...

Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...

Artificial Intelligence - Marketers say content creation and enhancement has been the AI-driven tactic that's been most ...

The acquisition of Wannaby enhances Perfect Corp.'s AI capabilities and market reach. Read why PERF stock is positioned for ...

Amesite sales are focused on home health care and skilled nursing. Agencies and corporations in these segments employ both clinical and non-clinical staff. Broadly, there are almost 3 million home ...

Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships for 167,000+ businesses, today announced Klaviyo B2C CRM, the only customer relationship management (CRM) platform built for ...