Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

In the 20th century, states and regions chased business. Now they’re chasing people, but attraction strategies haven’t caught up.

If you think about the brands crushing it on social media, it's usually B2C rather than B2B brands that immediately spring to mind. That may be why many B2B companies have not fully embraced the ...

When launching a startup in Italy, it is critical to comply with the applicable data protection requirements. Failing to do so can lead to significant risks in terms of liability vis-à-vis data ...

Introduction A fundamental revolution affects the current B2B eCommerce market structure. The absence of manual processes and ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...