From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B ...

By leveraging data from CRM platforms like HubSpot or Salesforce ... By the end of this phase, the relationship between the B2B brand and the target account is no longer transactional; it ...

How can B2B firms tell when it's finally time to invest in a customer relationship management (CRM) system? The signs tend to vary among internal groups. For sales teams, indicators that it's time to ...

By connecting CRM data to your digital marketing strategy, you can ensure that calls, follow-up emails, and content can be made personal, relevant, and aligned with a customer's journey. B2B digital ...

Customers are vital to any business, and customer relation management (CRM) systems can help you maximize every interaction. We help you choose the best CRM for your business among our top-tested ...

Your leads deserve better than generic follow-ups. See how email automation personalizes every touchpoint, improving efficiency and ROI. The post How data-driven email nurturing transforms the B2B ...

Many B2B leaders are learning that they’ve been ... and marketing by creating cross-functional playbooks and shared CRM systems that unify messaging, collect insights and establish clear ...

Personalization has become increasingly important in customer buying journeys, yet an increasing number of companies are failing to use personalization throughout the customer post-sale journey, ...

The platform enables those companies to deploy B2B or B2C storefronts that share data and processes with their CRM systems. It offers a configurable user interface, merchandising, pricing ...

D&B ID Graph Plus is an identity solution that connects consumer insights with comprehensive B2B2C-linked data and digital signals.