Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

As we navigate the complexity of modern business, it’s becoming clear that a human decision maker is at the heart of every ...

Traditional B2B marketing struggles to generate leads. Learn how creators can help B2B brands connect with decision-makers.

This blog outlines how B2B marketers can start to bridge the gap between brand and demand spend to be more effective with ...

Vereigen Media is dedicated to redefining B2B marketing by pioneering innovative solutions that emphasize quality over ...

The key pillars of brand building aren’t different for B2B, luxury and startups. The blueprints are the same, even if the ...

In today’s digital-first world, AI is reshaping how B2B marketers connect with their audience. In an environment where success hinges on data-driven insights, AI arms marketing teams with the power to ...

Whether you’re in B2B or B2C, the brands that win aren’t just the ones that show up in search results. They’re the ones that people recognize, trust, and actively seek out. AI-generated ...

MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say ...

Informa PLC, the public international B2B events, digital services, and academic markets group, delivered strong financial ...