Reality is changing. The views drivers and passengers have as a car is driven down the road is being enhanced by technology. Augmented reality (AR) overlays digital information, either via glasses ...

Ever wondered what really happens during pit stop, or how the draft work? NASCAR's new app is here to help learn the ins and ...

The new mobile app uses augmented reality technology to create an interactive experience for training and maintenance ...

The automotive AR navigation market, valued at USD 356.62 million in 2024, is driven by growing ADAS adoption and a heightened focus on road safety.

Distance Technologies, a Helsinki-based mixed-reality startup, raised 10 million euros ($11.1 million) of funding in a round ...

Hyundai is paving the way for automotive manufacturers seeking to cater to mobile-savvy car owners by rolling out an augmented reality manual application that brings accessible how-to information to ...

40pc Chinese consumers intend to spend more in next year: BCG Approximately 40 percent of Chinese consumers intend to increase spending in the next 12 months, a drastic contrast from the 9 percent ...

For decades, car factories have relied on massive industrial robots to help build vehicles. Now, some of these plants are stepping it up with cutting-edge humanoid robots. Mercedes-Benz is the latest ...