Cathy O'Neil, a data scientist and founder of ORCAA Algorithmic Auditing, had a message for the audience ... algorithms can go wrong. She told the story of the value-added algorithmic model ...

"The biggest issue was that we don't own our audience, these algorithms govern all of our success, and it's really important to build a business model that ... a pie chart. An icon in the shape ...

In short, it’s not well understood. But – spoiler alert – all audience segments are modeled to some degree, whether it’s 10% or 50% or 90%. This is for several reasons, but most the important one is ...