As per The Designest's statement, "The company's first apple logo was not quite a reflection of the brand's essence and far ...

Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer ...

Few symbols are as important to a brand's identity as its logo. Apple, Microsoft, Sony. Seeing their logos can evoke an emotional response, linking their userbase with their ideals. On the flip ...

Apple's brand value ($241.2B ... it didn't just do a periodic update to its logo—it transformed its customer experience, from social media responses to text message updates.