This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...

When my boys were little, we always checked a restaurant's menu to make sure they had mac and cheese before going. At home, I turned to boxes of Annie's Shells and Aged Cheddar for a quick side dish ...

Goodles is the only macaroni and cheese brand to receive a Clean Label certification, which means it has passed some ...