In the birth of the Big Data revolution, first there was Apache Hadoop, leveraging the batch-oriented MapReduce processing engine and scale-out NoSQL databases. Ever since, the technology has been ...

LAS VEGAS - Amazon (NASDAQ:AMZN) Ads unveiled a new SQL generator for its Amazon Marketing Cloud (AMC) at CES 2025, offering advertisers an artificial intelligence tool to create SQL queries using ...

Amazon’s AWS cloud computing unit today announced Amazon Aurora DSQL, a new serverless, distributed SQL database that promises high availability (99.999% for multi-region availability), strong ...

Advertisers then run the queries in AMC to create their new audience and activate the audience in Amazon DSP and ads console. To use the SQL generator, advertisers simply describe the audience ...

At the recent AWS re:Invent conference in Las Vegas, Amazon announced the public preview of Aurora DSQL, a serverless, distributed SQL database featuring active-active high availability.

Amazon Aurora DSQL effortlessly scales to meet ... Customers building these applications want a SQL database that operates seamlessly across multiple Regions with low latency, strong consistency ...

LAS VEGAS--(BUSINESS WIRE)--At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily ...