In the cutthroat world of retail, one curved line has changed everything. Amazon's logo, now as ubiquitous as the cardboard boxes piling up on doorsteps worldwide, tells a story of ambition ...

Amazon has been fined a record $39M after a bitter trademark dispute with clothing brand Beverly Hills Polo Club (BHPC). The ...

Few symbols are as important to a brand's identity as its logo. Apple, Microsoft, Sony. Seeing their logos can evoke an emotional response, linking their userbase with their ideals. On the flip ...

Amazon's India unit has been ordered by the Delhi High Court to pay Rs 339.25 crore to luxury clothing brand Beverly Hills Polo Club in damages for infringing on its trademark logo.

The font Sony currently uses for their logo is sleek, giving off the same impression as some of their products. The logo they used in 1958, however, eschewed the idea of timelessness in an attempt ...