While the latest partnership with Google could be game-changing in the long run, it is not a sure thing yet. Roblox must ...

Roblox’s presence on TikTok has taken a strange turn – and their ads are weirder than ever. In this video, I take a look at ...

In an example shared on Roblox's corporate blog, players can choose to purchase a house with in-game currency, or to rent it for a single session for free by watching an ad. An example of an ad ...

Today, Roblox has announced a partnership with Google to bring rewarded ads to the platform. As the name suggests, these are video ads that users can opt to watch in order to receive an in-game ...

Roblox is bringing real world shopping to its digital in-game experience. Check out this piece to know all about what is ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

Shares of Roblox have soared to their highest level since 2022 amid strong growth. The company is benefiting from efforts to diversify its revenue beyond in-game virtual items. The stock has more ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...