the entire process had to start all over again. Empowering marketers, data analysts, and IT The new releases of Adobe Analytics and the Adobe Experience Platform are changing the game, putting new ...

Adobe Traditionally, product teams would either work with an analyst or business intelligence team to get insights into this data, or set up a self-serve standalone product analytics solution.

When you empower the entire staff with Adobe Analytics and Adobe Sensei, those who are closest to the problem will have the ability to utilize data and ... this process can take a week or more.

Combined with its text-based analytics, Adobe is providing the type of deep correlation results – with 95 percent accuracy – that used to require data scientists months to process, Morris said.

The partnership brings Metricool social analytics capabilities ... marketers to make faster, data-driven decisions that enhance social media performance." Adobe Express brings together the best ...

Adobe can now analyze voice data from assistants like Alexa. / Amazon This marks the first offering from Adobe Analytics that measures voice commands and is available as of June 29. “If other ...