the entire process had to start all over again. Empowering marketers, data analysts, and IT The new releases of Adobe Analytics and the Adobe Experience Platform are changing the game, putting new ...

When you empower the entire staff with Adobe Analytics and Adobe Sensei, those who are closest to the problem will have the ability to utilize data and ... this process can take a week or more.

Adobe Traditionally, product teams would either work with an analyst or business intelligence team to get insights into this data, or set up a self-serve standalone product analytics solution.

Combined with its text-based analytics, Adobe is providing the type of deep correlation results – with 95 percent accuracy – that used to require data scientists months to process, Morris said.

Adobe also built a new integration between Customer Journey Analytics’ ability to discover customer segments and its Customer Data Platform [CDP]. “You can actually share any audience that you ...

Project Slide Wow integrates with Adobe Customer Journey Analytics ... rely on data-driven decision-making, Project Slide Wow could be a major step forward in simplifying the process of building ...

The partnership brings Metricool social analytics capabilities ... marketers to make faster, data-driven decisions that enhance social media performance." Adobe Express brings together the best ...

Adobe says ‍based on Adobe Analytics Data, Black Friday is off to a "strong start", with $640 million in online spend as of 10 am ET, up 18.4 percent Sign up here. * Adobe says based on adobe ...