Data value chains would allow participants in existing supply chains to share data, gain new insights, solve problems and become more efficient. Standards are required to clarify the roles and ...

Adobe today unfurled an enhanced Adobe Customer Journey Analytics cloud service that enables organizations to apply AI to data from both online and offline sources to gain deeper insights into ...

The program has four core modules that can be incorporated into any curriculum. Participants get access to a sandbox environment, which allows students to use Adobe Analytics with rich demo data.

The generic data is converted into the Experience Data Model (XDM) format, which is a standard experience-driven data schema for Adobe and partner solutions. This conversion mapping can be set in the ...