Ad Personam wants to mimic the look of waves hitting Sardinia’s cliffs. The unique paint scheme took 475 hours to create.

Customized Revuelto celebrates first Lamborghini Arena with interior and exterior details Created by Lamborghini's Ad Personam program Electrified power plant isn't part of the customization ...

A 1-of-63 Lamborghini Sian FKP 37 just hit Bring a Trailer with a current bid to match its provenance.

The Ad Personam programme allows Lamborghini drivers to "think the impossible." The personalization programme offers many options that allow the buyer to imprint his own personal style on the car.

Including options from Lamborghini’s Ad Personam factory customization program, there are nearly 100 exterior colors available on the Urus SE in metallic and matte finishes. Buyers can also ...

We are effectively living in a post-horsepower world. As the roster of production cars offering quadruple-digit output figures continues to expand and a growing number of garden-variety vehicles ...

Automobili Lamborghini unveiled the "Temerario," the successor to the Huracán and the company's second plug-in hybrid super ...

Lamborghini’s Ad Personam programme was launched in 2013, allowing customers to apply bespoke touches, tasteful or not, to a model of their choosing. To celebrate the launch of its new virtual ...